San Francisco's Marina district, defined on Wikipedia here.
Notable lines from the entry:
"The neighborhood has its own breed of female, known as the Marina Girl, as satirized in the Cameron Diaz film The Sweetest Thing. The stereotypical Marina Girl parties hard, shops casual yet high end fashions including Juicy Couture, Seven Jeans, Ugg Boots, and Banana Republic while never being employed in any tangible profession, other than receptionist, office manager, or booth babe."
"When not looking for companionship at the aforementioned Marina Girl hangouts, most Marina Males spend their time browsing the popular Fucked Company Internet message board or POPSUGAR  on laptop computers at The Grove, a trendy cafe found at the corner of Chestnut and Avila streets. Other places with a high concentration of Marina Males are The Matrix, Delaney’s, and Pizza Orgasmica."
I guess it's better to be known for materialistic excesses rather than not be known at all.